Grishaber's Ultimate Road Trip project gave students $20,000 in an imaginary checking account which they used to buy a car and finance insurance and other expenses. In addition, they were given an imaginary credit card for other expenses. Students then "drove" their car around the country, visiting specific companies. To earn money, students were asked specific questions about company web sites, with correct answers earning them play money. The program taught students money management skills and economic principles which will become lifetime skills for them.