Life Insurance Study

Life Insurance Study

ING U.S.'s Insurance Revealed study uncovered striking disconnects in attitudes and behaviors towards life insurance.The study revealed that the majority of consumers understood the value - particularly death benefit protection for their family - and felt the current economy made life insurance more important. Yet, many lack confidence in their coverage amount and have not talked with their spouse about what would happen to the family finances if one of them passed away.

Insurance Revealed Study Report

Media Highlights
11/13/2012 | Marketing to Women Online

ING U.S. Insurance Revealed study is featured in an article highlighting why women need life insurance now more than ever before.  ING U.S.'s Maggie Mitchell pr...

10/04/2012 | National Underwriter Magazine

Article highlights life insurance protection gap among Americans, citing ING U.S.'s Insurance Revealed study results showing that 78 percent of respondents viewed insurance as a...

09/20/2012 | Advisor Today

ING U.S.'s Insurance Revealed study was featured in the NAIFA Advisor Today blog - Grow Your Business, highlighting study findings that life insurance is more imp...

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ING U.S. Insurance Revealed Infographic

ING U.S.'s Insurance Revealed study uncovered striking disconnects in attitudes and behaviors towards life insurance.

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Calculated Life Insurance Needs

The ING U.S. Insurance Revealed study found that a majority of parents (54 percent) had not calculated how much life insurance they need to provide adequate protection for their family.

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Life Insurance Discussions with Spouse

An ING U.S. study found that 59 percent of  married Americans without life insurance had  rarely or never talked with their spouse about what would happen to the family finances if one of them passed away.

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Obstacles to Purchasing Life Insurance

 An ING U.S. study found that a significant number (51 percent) of respondents cited other priorities, such as paying off debt or a mortgage, as major obstacles to purchasing life insurance.

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Confident with their life insurance coverage

An ING U.S. study showed that individuals who purchased life insurance face-to-face with a financial professional felt the most confident and knowledgeable about their coverage, with 70 percent feeling very or extremely confident.

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