Feature article on ING U.S. Insurance Revealed consumer study highlighting lack of life insurance coverage and communication
Life Insurance Study
ING U.S.'s Insurance Revealed study uncovered striking disconnects in attitudes and behaviors towards life insurance. The study revealed that the majority of consumers understood the value - particularly death benefit protection for their family - and felt the current economy made life insurance more important. Yet, many lack confidence in their coverage amount and have not talked with their spouse about what would happen to the family finances if one of them passed away.
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Feature article on ING U.S. Insurance Revealed consumer study exploring thoughts on life insurance
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ING U.S. Insurance Revealed Infographic
ING U.S.'s Insurance Revealed study uncovered striking disconnects in attitudes and behaviors towards life insurance.
Calculated Life Insurance Needs
The ING U.S. Insurance Revealed study found that a majority of parents (54 percent) had not calculated how much life insurance they need to provide adequate protection for their family.
Life Insurance Discussions with Spouse
An ING U.S. study found that 59 percent of married Americans without life insurance had rarely or never talked with their spouse about what would happen to the family finances if one of them passed away.
Obstacles to Purchasing Life Insurance
An ING U.S. study found that a significant number (51 percent) of respondents cited other priorities, such as paying off debt or a mortgage, as major obstacles to purchasing life insurance.
Confident with their life insurance coverage
An ING U.S. study showed that individuals who purchased life insurance face-to-face with a financial professional felt the most confident and knowledgeable about their coverage, with 70 percent feeling very or extremely confident.