STRUCT® Mobile Game App

STRUCT® Mobile Game App

STRUCT leverages the benefits and popularity of mobile technology to build investment and retirement planning awareness for consumers of all ages by exposing players to fundamental investing concepts and terms.  By integrating game play elements, such as points, levels and a leaderboard, the skills used to succeed at STRUCT parallel the concepts of risk, diversification, goals and achievement.

Gameplay Information

Available for free on the App StoreSM for iPhone®, iPod touch®, and iPad® devices, the premise of the game is for players to work with various building materials that symbolize different investment categories – steel (cash), wood (bonds) and glass (stocks) – as they build increasingly complex towers or “structs.”  Three main characters, called the build crew, correspond to a unique investor style: aggressive, moderate and conservative.  A fourth crewmember is a wild card, representing both market opportunity and risk.  Through crew selection and game objectives, metaphors about saving and investing are conveyed that parallel the concepts of risk, diversification, goals and achievement.  Crew selection, a diversified strategy, and material handling are critical to a player’s success.

 

STRUCT Game

Struct incorporates saving metaphors that parallel the concepts of risk, diversification, goals and achievement.

Crew Selection

Players must select a build crew - each worker represents a different investor style - conservative, moderate, aggressive.

Game Play

Players must also select materials to build "structs." Each represents different investments - steel (cash), woods (bonds), and glass (stocks).

Levels

Players move through 12 game levels, each introduced with an associated investing term and a playing guide.

Build School

A resource area, the Build School, illustrates investing parallels and provides a glossary of common saving and investment terms.

Videos
Media Highlights
08/15/2012 | Ignites

Online media outlet Ignites.com discusses the trend of gamification and the launch of ING U.S.'s STRUCT game.

Images

STRUCT Game App Structor

The STRUCT game app features a build crew of four "structor" characters -- each representing a different investor style -- conservative, moderate, aggressive.

Share

Download:    High Res / Low Res

Embed High Resolution Image:

Embed Low Resolution Image:

STRUCT Game App Launch

The STRUCT game app leverages the benefits and popularity of mobile technology to build investment and retirement planning awareness for consumers of all ages by exposing players to fundamental investing concepts and terms.

Share

Download:    High Res / Low Res

Embed High Resolution Image:

Embed Low Resolution Image:

STRUCT Game App Glossary

The STRUCT game app leverages the benefits and popularity of mobile technology to build investment and retirement planning awareness for consumers of all ages by exposing players to fundamental investing concepts and terms.

Share

Download:    High Res / Low Res

Embed High Resolution Image:

Embed Low Resolution Image:

STRUCT Game App Gameplay

The STRUCT game app leverages the benefits and popularity of mobile technology to build investment and retirement planning awareness for consumers of all ages by exposing players to fundamental investing concepts and terms.

Share

Download:    High Res / Low Res

Embed High Resolution Image:

Embed Low Resolution Image:

STRUCT Game App Characters

The STRUCT game app features a build crew of four "structor" characters -- each representing a different investor style -- conservative, moderate, aggressive.

Share

Download:    High Res / Low Res

Embed High Resolution Image:

Embed Low Resolution Image:

CN071836090814