 ING Retirement Coach - Holly Kylen |
 ING Retirement Coach - Larry Rosenthal |
 ING Retirement Coach - Jacob Gold |
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 ING Orange Money Commercial - GrillING Orange Money Commercial - ING U.S.'s advertising campaign underscores the importance of saving Orange Money for retirement. In "Grill" the man decides that a large stainless steel grill will serve him well, and he'll save his Orange Money for his retirement instead of using it for an even higher-end model with more "bells and whistles."
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 ING Orange Money Commercial - LaundryING U.S.’s Orange Money advertising campaign focuses on the importance of closely managing money that has been earmarked for retirement. In the ad called “Laundry,” a wife, who is doing laundry, finds some Orange Money in the pocket of a pair of jeans. After calling out her husband to be more careful with their Orange Money, he dutifully points out that the jeans belong to her. |
 Introduction to Orange Money - ING U.S. Television CommercialING U.S.’s Orange Money advertising campaign focuses on the importance of closely managing money that has been earmarked for retirement. The campaign takes on a light and irreverent style while leveraging iconic imagery -- much like its “Bench” -- that has characterized the company’s brand advertising. In fact, the “Bench” makes cameo appearances in each television commercial. |
 ING Orange Money Commercial – Man Counting Green and Orange MoneyING U.S.’s Orange Money advertising campaign focuses on the importance of closely managing money that has been earmarked for retirement. Using ING’s well-known orange brand color, the campaign introduces a new recognizable brand asset, Orange Money. The Orange Money represents the money that needs to be set aside today in order to prepare for one’s retirement goals tomorrow. |
