ING Expands Marathon Sponsorship, Run for Something Better to Support Kids Fitness

January 26, 2007 Miami, FL Share: Print Subscribe to Email Alerts

The color orange is in for Miami. The U.S. arm of global financial services company ING announced today that it is expanding its sponsorship of the ING Miami Marathon until 2010.

The company became the title sponsor of the marathon in 2006. The race became the third major distance running sponsorship for the company, joining the ING New York City Marathon and the ING Bay to Breakers 12K in San Francisco. ING will add a fourth major race, the ING Georgia Marathon, in March 2007.

“As a financial service company, ING sees the parallels between distance running and financial planning,” said Toby Hoden, chief marketing officer, ING U.S. Financial Services. “It’s about starting small, setting goals and staying committed for the long run. ING is proud to provide continued support of the ING Miami Marathon and Half Marathon to allow aspiring runners to pursue their dreams, especially the new generations of runners in Miami-Dade County.”

Along with ING’s five-year commitment as the title sponsor of the ING Miami Marathon and Half Marathon, the company is also strengthening its pledge to help Miami-Dade County kids get and stay fit.

The company also announced that it has extended its support of the ING Run For Something Better, the charitable companion to the company’s race sponsorship designed to raise funds for free running programs for Miami-area kids. Funded by ING and community contributions, and managed by the FIT MIAMI Foundation, the school-based running program is available free to public and private middle schools in Miami-Dade County.

More than 3,000 children in the Miami area have participated in the ING Run for Something Better program, running more than 73,360 miles. By 2010, ING hopes to add another 4,500 kids to the program, making the running total jump to 117,900 miles – the equivalent of the children of Miami running around the Earth nearly five times.

Runners, spectators and the community at large can make donations that will benefit the FIT MIAMI Foundation’s running programs in Miami-Dade County schools. Everyone who donates $10 or more will get a special pair of orange shoelaces to wear in support of being “tied” to kids’ fitness.

Donations can be made at, or at various retail locations in Miami in the days leading up to the ING Miami Marathon and Half Marathon on Sunday.

“We are encouraging everyone in Miami – whether they are running the marathon or cheering – to donate and wear their orange laces as a visible way to show their support for healthy and active kids,” said Hoden.

Students from area middle schools have been working towards completing a 26.2-mile marathon over the past 15 weeks. Running at least one mile per week, the students will complete their “final mile” alongside professional and international athletes and more than 12,000 runners at the ING Miami Marathon on Jan. 28, 2007.

“Linked to ING’s marathon sponsorships, we created the ING Run for Something Better to help make it easier to introduce kids to the benefits of sport, a habit of physical fitness and a healthy lifestyle that prevents conditions such as childhood obesity,” said Hoden. “The ING Run For Something Better orange laces program is our commitment to help ensure every child gets a healthy start to life through fitness.”

NOTE: The orange laces will be used to fund youth fitness programs in select markets. The amount of an individual’s contribution is tax deductible, less the cost of the merchandise, valued at $1. Funds will be managed and allocated by the ING Foundation.

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About ING

ING is a global financial institution of Dutch origin offering banking, insurance and assetmanagement to over 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of over 115,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

In the U.S., the ING family of companies offer a comprehensive array of financial services to retail and institutional clients which include life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves over 14 million customers across the nation. For more information, visit