ING introduces Resource Avenue to make it easier for life insurance general agents and producer groups

February 2, 2009 El Minneapolis Share: Print Subscribe to Email Alerts

ING Life Companies have introduced a new web-based tool that will put its range of electronic sales support resources on web sites of general agencies and producer groups who promote its life insurance products to their affiliated distributors. Resource Avenue allows general agencies, brokerage companies or producer or intermediary groups to easily integrate ING sales support resources to their own password-protected web site or intranet portals.

“We offer an abundant amount of support to our life insurance distributors to help them with their product sales,” said Dan Mulheran, president of ING Life Distribution. “With the Internet, we continue to use innovative ways to make it easier and easier for them to find the tools and materials to help their customers.”

Resource Avenue makes available the following ING resources:
Life Product Avenue – This micro site provides product and concept information and other resources, including underwriting guides, forms, and access to illustrations.
Term Life Insurance Suite – Detailed information on all of the term products from the ING Life Companies.
Executive Benefits Resource Center – A one-stop shop for information about ING Life Companies’ Executive Benefits Platform.
Life Illustration Express – Provides premium comparisons and produces personalized illustrations.
SpeedQuote – A premium calculator for the ING Life Companies’ term insurance products.
Forms Wizard - Includes ING forms to support submitting and servicing business with ING.
Term E-Submit - Simplifies process of submitting term life insurance business by providing online application and submission.

One of the online tools, Life Illustration Express, which was introduced in 2008, quickly provides life illustrations for multiple term and universal life products at the same time. Life insurance distributors provide their clients’ criteria and can instantly compare products to see what works best. The easy-to-use, intuitive tool is web-based and requires no software installation and essentially no training.

“With Resource Avenue, we’re able to put one-stop shopping for marketing and sales resources in distributors’ hands by placing it on the sites they visit every day. It is easy to find and available whenever they need it,” Mulheran added.

For more information about ING Resource Avenue, contact ING Life Sales Support at 866-ING-SELL.

Press inquiries

Phil Margolis, ING, 860-580-2676 or

About ING

ING is a global financial institution of Dutch origin banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of about 130,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

In the U.S., the ING (NYSE: ING) family of companies offer a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves over 17 million customers across the nation. For more information, visit

In the U.S., ING offers life insurance products through ReliaStar Life Insurance Company (Minneapolis), ReliaStar Life Insurance Company of New York (Woodbury, NY) and Security Life of Denver Insurance Company (Denver). Only ReliaStar Life Insurance Company of New York issues products in the state of New York.