NBCUniversal and ING U.S. Launch Interactive Initiative to Educate Americans About Financial Planning and Retirement Readiness
Cross-portfolio program to engage viewers on-air and digitally runs through April 2014
New York, January 17, 2014 – NBCUniversal and ING U.S., Inc. (NYSE: VOYA), today announced a cross-portfolio, multi-platform sponsored initiative to encourage a national conversation about financial education, including the important topic of retirement readiness. Through April 2014, this unique, interactive program will engage NBCUniversal viewers and run on-air and online across the NBCUniversal News Group and the NBCUniversal Sports Group brands including NBC News, CNBC, MSNBC, NBCSN, Golf Channel, as well as USA Network. To kick off the initiative, “Mad Money’s” Jim Cramer and “TODAY’s” Carson Daly will bring viewers into the conversation, by asking them to submit their own personal finance questions via social media.
“When ING U.S. expressed the desire to help a wide-ranging audience navigate the financial market, we knew we could take them to the business-savvy viewer and beyond to engage a broader audience in unique ways,” said Seth Winter, Executive Vice President, News and Sports Advertising Sales Group, NBCUniversal. “We always work to push boundaries with valuable solutions for advertisers to create connected viewer experiences across all our brands and platforms.”
CNBC’s “Mad Money w/ Jim Cramer” launched the initiative on January 16th and will continue to encourage viewers to submit personal finance questions via social media using the #GetAPlan hashtag. NBC News’ “TODAY” also will engage viewers using the #TodayMoney hashtag beginning January 22nd. Viewer questions will influence the following day’s respective program content and conversation. Additionally, TODAY.com and CNBC.com’s “Your Money, Your Future” will feature reports and interactive elements to help consumers and the next generation of investors take control of their personal finances.
“Promoting greater financial education is extremely important to us, and it reinforces our commitment to helping Americans with their retirement readiness,” said ING U.S. Chief Marketing Officer, Ann Glover. “We’re excited to be working with NBCUniversal on this pioneering effort. It has the potential to reach multiple groups across a number of dynamic platforms, including conversations in the evolving social landscape.”
The integrated initiative with ING U.S. will extend to segments airing on MSNBC and stories in the website’s “Economy” section that will provide analysis and insight into the current economic climate. Additionally, as part of the initiative, NBC News’ “Meet the Press,” NBCSN, Golf Channel and USA Network will feature on-air ING U.S. advertisements throughout the Olympic Games coverage.
These ING U.S. advertisements highlight the company’s “Orange Money” creative campaign, and underscore the importance of carefully saving and managing one’s retirement assets.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
ING U.S. (NYSE: VOYA), which will rebrand as Voya Financial in 2014, is a premier retirement, investment and insurance company serving the financial needs of approximately 13 million individual and institutional customers in the United States. The company’s vision is to be America’s Retirement Company and its guiding principle is centered on solving the most daunting financial challenge facing Americans today — retirement readiness. Working directly with clients and through a broad group of financial intermediaries, independent producers, affiliated advisors and dedicated sales specialists, ING U.S. provides a comprehensive portfolio of asset accumulation, asset protection and asset distribution products and services. With a dedicated workforce of approximately 7,000 employees, ING U.S. is grounded in a clear mission to make a secure financial future possible — one person, one family and one institution at a time. For more information, visit http://ing.us.
ING U.S., Inc. (NYSE: VOYA)