TV Commercials

TV Commercials

Getting people to know 'Your Number' is the goal of ING's current advertising campaign. Since its introduction in 2008, this campaign has raised awareness of the importance of each individual knowing the amount needed to save to retire the way he/she wants. Our series of ING Your Number campaign ads communicates the importance of knowing your retirement number, taking steps to protect it, and proactively planning to help achieve a secure financial future. All ads direct consumers to our ing.com/us site where people can take their first steps by calculating a retirement number and accessing retirement planning content relevant to where they currently are in their financial life.