ING's global presence includes title sponsorship of the ING New York City Marathon and years of memorable television ads. Affiliating with us lets you tap in to our brand strength. From personalized e-mails, customized website builders and stationery to the ― 'big ideas' perfect for winning over specific markets, we have many exceptional ways to help you promote your business.

Brand identity

It’s up to you how much you want to leverage the ING brand, nationally recognized lion and orange hue. ING corporate web sites such as and make good conversation starters with clients.

BenchMarketing Zone

BenchMarketing Zone (BMZ) is an easy to use external web site that provides sales professionals with an array of customizable, ING Financial Partners branded marketing materials.

  • E-mail and postcard campaigns, letters, seminar invitations and presentations
  • PDF or print
  • Personalized with your photo and contact information
  • Contact list management capabilities, survey tools and the ability to track e-mail campaigns

Customized newsletters and communication tools

CCustomized, compliance-approved newsletters and marketing campaigns are offered from Forefield and Emerald.

  • E-mail or direct mail
  • Use at trade shows and seminars
  • Educational resources

Turnkey seminars

Educational, professionally-designed seminars you can present to your clients or prospects with ING Seminar Central or Emerald.

Personalized websites

Choose from a variety of templates, including our branded versions from Advisor Square and Emerald.

  • Leverage the ING brand as much or as little as you want
  • Provide efficient client services and prospect for new business

Customized ads

Create your own ads.

  • Choose the category, color, size, professional headlines, copy and images
  • Compliance reviewed
  • Sent to you electronically

ING Life Promo Center

This is a free, online personalization tool allowing distributors to add photos, logo and contact information to hundreds of existing ING marketing materials.

  • PDF or print
  • Analytics and readership data provided