Peer Comparison

Peer Comparison

Peer comparison can be a powerful motivator, particularly as it relates to retirement savings and personal finances.  Voya Financial’s suite of innovative peer comparison and personalized benchmarking tools, including ING CompareMe, ING State of Savings and ING My Savings Score, coupled with our behavioral finance research, has provided meaningful insight into how peer comparison affects retirement savings behavior. 

Together, these tools can inform, engage and inspire individuals to make positive changes now so they can work towards enjoying a comfortable retirement down the road. 

ING CompareMe (www.ingcompareme.com) makes it possible for anyone to see where they stand in relation to others on a wide range of saving, spending, investing, debt and personal finance matters. 

ING State of Savings (www.ingstateofsavings.com) is an interactive map that provides a state-by-state scan and ranking of how Americans say they are saving across the country.

ING My Savings Score (www.ingmysavingscore.com) is a personalized savings benchmarking tool that allows users to “score” their personal retirement preparedness by comparing their current savings to a prescriptive target, based on age and annual income.

Media Highlights
03/13/2013 | HuffingtonPost Business

For St. Patrick’s Day, ING Retirement Coach article highlights how to take luck out of retirement planning and suggests online tools to help determine if ...

02/26/2013 | Personal Dividends

Personal finance writer and blogger Miranda Marquit says America Saves Week is a good time to reflect on savings behaviors and figure out if you are properly preparing for the future. She...

02/25/2013 | AdvisorOne

ING U.S.’s new web-based savings benchmarking tool, ING My Savings Score, is featured in an AdvisorOne article as a resource to help consumers score their retirement savings progress.

Images

ING State of Savings Infographic

This Infographic highlights information from an ING U.S. survey that sheds light on the positive power of peer comparison on retirement savings.

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ING State of Savings Map

This is an image of an interactive map that provides a state-by-state scan and ranking of how Americans say they are saving for retirement.  The map and more information about the study is available at www.ingstateofsavings.com.

 

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Peer pressure is a savings motivator

An ING U.S. survey found that more than half (52%) of Americans would save more for retirement if they knew their nest eggs lagged their peers.

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Additional Information

INGCompareMe.com Fact Sheet

www.ingcompareme.com

www.ingstateofsavings.com

www.ingmysavingsscore.com