ING Renews Title Sponsorship of the ING New York City Marathon
ING has renewed its title sponsorship of the ING New York City Marathon, it was announced today by New York Road Runners (NYRR) CEO and ING New York City Marathon race director Mary Wittenberg. The three-year extension, which begins with the 2011 race, will mark ten consecutive years of ING’s title sponsorship.
This year’s 40th running of the ING New York City Marathon will take place on Sunday, November 1, 2009.
“The extension of our relationship with ING is good news all around. ING and NYRR share a commitment to this city and this event and all the good that comes from it,” said Wittenberg. “It will be our privilege to celebrate a decade long relationship in 2013. It says a lot about the strength of this relationship and the power of the Marathon.”
“We are thrilled to extend our successful relationship with New York Road Runners and the ING New York City Marathon,” said Ann Glover, Chief Marketing Officer, ING Americas. “This partnership has flourished and consistently delivers strong results for our brand, provides a dynamic platform from which we can connect with customers and aligns with many of our community initiatives.”
As part of the ongoing development of its title sponsor activation, ING has created the ING Financial Fitness Series, a five-month program from NYRR, ING and ING DIRECT geared to helping runners of all ages and abilities. The program offers financial and fitness education through various means, including group runs, appearances by running experts, and access to financial professionals.
In communities around the country, the ING Run For Something Better is tackling childhood obesity by helping kids become fit through free, school-based running and fitness programs. The mission of the nonprofit program is to introduce young people to the benefits of running and physical fitness and to empower children with the means to achieve a healthy lifestyle that they can maintain for the long term.
The ING New York City Marathon
The premier event of New York Road Runners, the ING New York City Marathon is one of the world’s great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit www.ingnycmarathon.org.
ING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in over 40 countries. With a diverse workforce of more than 110,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.
In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves approximately 30 million customers across the nation. For more information, visit www.ing-usa.com/US.
New York Road Runners
New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR’s home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world’s top professional runners. Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities.For more information visit www.nyrr.org.